Athletes of influence? The role model refrain in sport

Does using the ‘role model’ status of sportspeople to influence the health of the public nation really work? And what happens when sportspeople fail to live up to the expectations of the community? Daryl Adair, Associate Professor of Sport Management, University of Technology Sydney, explores this in his recent article in The Conversation. Athletes ofContinue reading “Athletes of influence? The role model refrain in sport”